Who is it for? Benefits They trust us Pricing Our mission Français

Your teams sell. BOOK & TRY handles the rest.

BOOK & TRY supports auto, motorcycle and bicycle dealerships — from test drive booking to post-drive follow-up — to maximise conversion and free up your sales teams.

Request a demo View offers
0 paper
License, waiver, vehicle inspection
Everything is paperless
24/7
Round-the-clock availability
Your customers book their test drive even when your dealership is closed
3 in 1
Auto · Moto · Bicycle
A single platform for all your segments and all your events.
10+
Partner brands
Already trust us
DESIGNED FOR YOU

BOOK & TRY speaks to those who make the decisions.

Depending on your role, BOOK & TRY frees you from a different burden — but the impact is the same.
You invest in leads. Don't let them get lost before the test drive.
BOOK & TRY helps you make better use of your prospects and increase your sales, without adding complexity to your dealership's operations.
🎯 What you're experiencing

"My teams waste a huge amount of time managing test drives manually. I have no visibility into what's really happening on the ground."

  • Paper notebooks, Excel, phone calls: impossible to manage
  • Zero traceability: who tested what, and when?
  • ROI of your events impossible to measure
  • Scheduling conflicts over test drive vehicles
✓ What BOOK & TRY brings you

"Take back control — without hiring, without weeks of training, without overhauling your entire organisation."

  • Real-time dashboard: complete visibility over all your ongoing test drives
  • Transparent event ROI: automated analytics and reporting
  • Smart fleet management: no more vehicle conflicts
  • GDPR compliance guaranteed, data hosted in France
Less admin, more sales.
Your sales reps focus on the customer relationship while BOOK & TRY automatically organises the test drive journey.
🎯 What you're experiencing

"My salespeople are sellers, not secretaries. But between appointment confirmations, follow-ups and paperwork, it's like we're paying them to do admin."

  • Forgotten follow-ups, missed confirmations, avoidable no-shows
  • Sales time wasted on logistics
  • Inconsistent customer reception depending on the sales rep
  • Non-existent or manual post-drive follow-up
✓ What BOOK & TRY brings you

You invest in leads. Don't let them get lost before the test drive.
BOOK & TRY helps you make better use of your prospects and increase your sales, without adding complexity to your dealership's operations.

  • Automatic email/SMS sequences: confirmations, reminders, thank-yous
  • Field mobile app: onboarding, formalities, test drive started in 2 minutes
  • Uniform process regardless of the team or event
  • Test drive report automatically generated after each session
Do you know how many leads generated by your events actually became customers?
Without traceability, your events look like black boxes. You invest in open days, road shows, VIP test drives — but it's impossible to know what really converts. BOOK & TRY captures every prospect from the moment they book and tracks their journey through to purchase.
🎯 What you're experiencing

"I organise events, I generate traffic — but it's impossible to measure what that really brings in terms of sales."

  • Prospects captured at events, then lost sight of
  • No structured post-event nurturing
  • Unclear marketing ROI, difficult to justify internally
  • Data scattered across Excel, email and CRM
✓ What BOOK & TRY brings you

"Finally measure the real ROI of each event: who came, what they tested, how many went on to purchase."

  • Systematic capture and automatic qualification of leads
  • Personalised post-event follow-up sequences
  • Complete tracking of the prospect → test drive → purchase journey
  • Branded event mini-site, embeddable on your website

Why choose BOOK & TRY?

From test drive request to sale, without friction.
BOOK & TRY is the dedicated solution for auto and motorcycle dealerships to automate and structure the customer test drive journey, in order to increase the conversion rate.

For Automotive Dealerships

A simple solution, quick to deploy, without disrupting your organisation.

For dealer groups

A platform capable of unifying and measuring test drive performance across multiple dealerships.

COMMON CHALLENGES
Today, in many dealerships:

  • Test drive requests come in… but don't convert
  • Callback delays (a lead not called back within the hour is often a lost lead).
  • Organising test drives takes too much of salespeople's time
  • Post-drive follow-up is inconsistent
  • It's difficult to measure the real performance of test drives
👉 Result: Lost business opportunities and an uneven customer experience.

SOLUTION
BOOK & TRY centralises and automates the customer test drive journey:

  • Online test drive appointment booking
  • Automatic scheduling
  • Reminders and confirmations to reduce no-shows
  • Dashboards to track performance
  • Structured post-drive follow-up
A solution designed to adapt to dealership organisations, without unnecessary complexity.

BUSINESS BENEFITS
With BOOK & TRY, you get:

  • More test drives honoured
  • More sales from your leads
  • 30 minutes of admin time saved per test drive
  • A clear view of your performance
  • A more professional image with your customers
Request a demo

Open days, used vehicle clearance events, permanent test drive centres... every configuration is handled without friction. Your teams focus on what they do best: selling.

OUR OFFERS

Choose the module that suits you.
A modular offer — start with what you need, scale at your own pace.

The TRY Field App

"Zero paper at the dealership"
(Simplified management, licence scanning, digital signature.)

From €80 / Month
Or
€300 / event

Try for free

Key features:

  • iOS and Android mobile application
  • Participant management and registration
  • Administrative formalities: driving licence photo, GDPR, liability waiver signature
  • Vehicle condition check
  • Test drive management: start/stop your test drives in real time
  • Vehicle fleet visibility
  • Test drive report generation with licence photo, signature and drive timings
  • Offline mode
  • Multi-user and multi-device management
+

Online Booking

"Your customers book their test drive in just a few clicks, 24/7, via a web page embedded on your website"

From €75 / Month*
Or
€300 / event*

Request a quote

Key features:

  • Registration mini-site with customised colours and logo
  • Instant booking: real-time available slots, immediate confirmation
  • Smart availability management: vehicles, salespeople, optimised time slots
  • Dynamic and instant resource updates: add vehicles, slots...
  • Automated communications: confirmations, reminders, thank-yous by email/SMS
  • Real-time dashboard: booking tracking and Excel exports
  • Dedicated project manager support
*After initial set-up fee of €400
=

The Full BOOK & TRY Experience

"The ultimate conversion funnel"
Total automation from the first click to post-drive feedback

From €95 / Month / dealership*
Or
€550 / event*

Request a quote
All the features of the BOOK & TRY solutions for a premium experience from the first click to the post-drive courtesy email

Advanced features:

  • Full customisation: Interface, branding, bespoke process
  • Integrated payment module
  • 360° analytics: Event ROI, sales performance, customer journey
  • Priority support: Dedicated assistance, team training
*After initial set-up fee of €400

Try for free

Try our TRY offer right now for free by downloading the Try app, or contact us to get a free demonstration of the BOOK & TRY application.

Try for free
Download on the
App Store
Get it on
Google Play

Our story

Why we created Book & Try

We launched BOOK & TRY after watching talented salespeople spend their open days managing paper notebooks, Excel spreadsheets and phone calls — instead of being with their customers.

Our belief: a well-organised test drive is a sale half made. BOOK & TRY is here to make sure nothing spoils that moment.

Let's talk about your situation →
No more admin
Driving licence, GDPR, liability waiver, vehicle condition check — all handled in 2 minutes on the app.
A seamless journey
The customer books online, receives their confirmations, and arrives to a warm welcome. Zero friction from start to finish.
Data you can finally use
Every test drive generates data: who, what, when, follow-up taken. Manage your events with facts.

They trust us

From independent dealerships to international brands, BOOK & TRY adapts to every organisation.

Auto Dealerships
Groupe Chopard
Multi-brand dealerships
Auto Bernard
Auto distribution group
BMW Distribution
Official distribution France
Motorcycle Brands
Yamaha
Dealerships & passion events
Suzuki
France dealer network
Royal Enfield
Test ride days & events
Bicycle Brands & Events
Giant Germany
Test rides & trade shows
E Bike Days Festival
Electric bicycle festival
Sea Otter Europe
International cycling event
Before BOOK & TRY, our open days were managed entirely by hand: Excel, paper, phone calls. Today, our sales team arrives in the morning and everything is already organised. We can truly focus on the customers.
Events Manager
BMW Dealership — France

Frequently asked questions

Everything you
want to know.

A question not covered here? Our team will get back to you quickly.

Contact us →
BOOK & TRY generates ROI on two levels. First, you save on organisation: less admin time for your teams, fewer errors, fewer no-shows thanks to automatic reminders. Then, you sell more: your salespeople spend more time with prospects, and every test drive generates data for better follow-up. The set-up fee is recouped from the first event for the vast majority of our clients.
A few hours is all it takes. The TRY app is designed to be picked up immediately, even without prior training. The vast majority of our field users master it from the very first use. For the BOOK platform, a dedicated project manager accompanies you during set-up. We have pre-configured ready-to-use setups for common use cases (open days, test drive days, used vehicle clearance events).
Yes. BOOK & TRY has an open API and integrates with most CRM and DMS solutions on the automotive market. Migration of your existing data is included in the setup. For specific integrations, our technical team assesses each case individually. No disruption to your current tools is required to get started.
Yes — and not just large events. BOOK & TRY covers:
  • Permanent test drive centre at the dealership
  • Open days, private sales, used vehicle clearance events
  • Track days, motorcycle rides, roadshows
  • Bicycle events, trade shows, test rides
Pre-configured setups exist for each type. Full customisation available.
BOOK & TRY is 100% GDPR compliant. Data is hosted in France, encrypted end-to-end, and you remain the owner at all times. Customer consents are collected and archived automatically with each test drive. No data is resold or shared with third parties.
Absolutely. From a single dealership to a group of 50 locations, the architecture is identical. For groups, BOOK & TRY offers a consolidated multi-site view with differentiated access rights per location. Pricing is adapted to volume. Contact us for a personalised quote.
That is exactly the spirit of BOOK & TRY. Start with TRY to digitalise your field test drives, add BOOK to automate appointment booking, and move to the full solution when you're ready. No long-term contract imposed, no hidden migration fees between modules.

Ready to free up your sales team?

Contact us for a personalised demonstration —
free, no commitment, tailored to your context.

* Required fields